Choosing a Domain Name Can Make or Break a Website

domain-nameWhen selecting a Domain name, the choice of wording can, and often does, make the difference between a highly successful Website and one that is only marginal. Marketing experts who analyze websites and chart their success are quick to say that there are rules that must be observed if a site is to be successful. While not all experts agree on every point, nearly everyone suggests there are a few rules that should not be broken.

First, even though .net and .org are common, businesses should still focus on obtaining a .com domain name. Consumers are familiar with using the .com domains, and relate .com to businesses. While that association may change in the future with the introduction of new choices, those increased options may lead to even more confusion. Keeping things simple and easy for consumers is one of the keys to building a successful website.

When Choosing a Domain Name, keeping it easy to type is also important, as miskeying a name can quickly lead a prospective client to a different site. Experts like those at http://moz.com suggest avoiding hard to type keys like the q, z, x or p whenever possible to avoid input errors that move clients to unintended websites. Once an incorrect site is reached, there is a greater chance that prospective clients will simply give up and move on to another site.

Experts also suggest that the name be as short as possible to make it easier to remember. Easily recalled names are likely to be referred to friends and business associates more frequently than names that cannot be easily brought to mind. Ajaxcandycoatedmints.com, for example, would be more difficult to correctly recall than ajaxmints.com. Adding unneeded verbiage is simply confusing for clients and should be avoided.

Carefully check for anyone with a similar name to avoid potential copyright infringements and confusion when selecting a domain name. While doing a quick search for similar names is helpful, it is a far better idea to use a service like copyright.gov before making any commitments. Establishing a unique “brand” is crucial to success, so taking the time to carefully consider a variety of alternative domain names early in the process will help in establishing a web identity that is both unique and easily found.

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How Can Malware Affect You?

clean-me-pcMalware is a huge problem these days, with more and more malware programs getting produced daily.  Credit card theft is also on the rise, and this dual problem can be extremely harmful to people.  There are malware programs called keysniffers that can sniff out your key strokes and harvest credit card information as you type it into the computer.  This is extremely dangerous and can endanger your money and your credit.

One great way to protect yourself is to use special software to defend your computer against invasions of malware and spyware.  There are several different malware programs that can help you out with this, including a program called Spyhunter 4.  This program is excellent in the fact that it has active protection against spyware, malware, and rootkits.  Rootkits are especially pernicious as they burrow into the root files of the operating system where it can be rather difficult to remove them.

No matter what you do, it’s important to protect your computer from these things.  There’s a variety of software out there that can help you do this, and it’s just a matter of picking out the right one.  I suggest to most people that you look into various reviews of different software programs to find the right one for you.

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Forum Culture

wrongoninternetWhat do you personally get out of the internet?  Does it offer you a source of entertainment?  Perhaps it is just an informational resource for yourself.  I personally use the internet for a vast variety of things – from connecting to others to giving my opinion on various matters.  However, the best thing I use the internet for is to communicate with others and get their opinions.  This leads me to my first point: forums.

Internet forums are one of the best ways to communicate on the internet.  There are an infinite number of forums out there on every topic imaginable.  Forums for new moms, forums for audio engineers, forums for writers.  The lists and possibilities are endless.  The cultures of each of these forums is relatively similar, but many have their own unique spin on the forum culture.  However, the format of the forum necessarily calls for a similar culture based on the “rules” that forums have.  Most forums are similar in construction, leading to similar thought processes and similar modes of morality within the forum.  “Trolling” is a forum wide word for people who use the forums to bait people into arguments.  Basically they are time wasters.  Certain forums may play along with Trolls while others are much more strict.  Think of a forum of surfers vs. a forum of librarians; the culture of the users bleeds into the culture of the forum itself.  Other forums are much more heavy on the usage of animated .gifs as well as other images.  Some forums do not even allow the usage of “avatars” for users.   It just depends on the forum moderators and the tone of the forum in general.  Users will “mold” themselves to the overarching forum culture.  Ask Metafilter, for example, has a certain verbiage that seems to pervade the forum, as well as certain terminology that is used widely throughout (some that make no sense, including “snowflakes” and “beanplating”).  Users fall right into step usually, and long-time users are strict on usage of the pervading vernacular.  It is interesting how certain forums can inspire one to follow the culture, while others allow a more free-formed discussion and varying styles of writing and verbiage.

The thing is, you cannot choose the culture as you must first choose the forum.  Certain people may fall in step easier with the particular forum culture, while others may dislike it and eventually leave the forum entirely.  It just depends on the particular user’s desires and needs.

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